Powering up Finnish cultural exports
opetus- ja kulttuuriministeriö
2008
Julkaisusarja:
Publications of the Ministry of Education, Finland 2008:43This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
http://urn.fi/URN:ISBN:978-952-485-605-8Tiivistelmä
The task of the Working Group for the Development of Cultural Exports was to draw up a national programme for cultural export promotion. The objective was to facilitate, through cooperation between the members of the Working Group, the emergence of cultural sectors into export sectors equal to other export sectors, and thereby improve employment, support business development as well as increase the turnover of companies operating in creative sectors.
The Working Group has drawn up the Programme for Cultural Export Promotion 2007-2011. The vision of the Programme is the following:
Cultural exports will have grown into an acknowledged part of Finnish exports. The value of cultural exports will have at least tripled and the creative sectors will have made the structure of industry and commerce more varied. They will also have created new jobs. Culture will form a distinctively more pronounced part of Finland’s country image and brand. The economic well fare of individuals and groups working in cultural sectors will have improved through cultural exports.
The strategic objectives of cultural exports include: the role of culture as the foundation of well-being and success will be strengthened, cultural exports will be developed in a broad manner covering both commercial and non-commercial exports, the entrepreneurship in cultural sectors will improve, the public structures supporting cultural exports will be consolidated, their know-how will be improved and the knowledge-base on cultural sectors will be developed, Finland will be internationally recognised especially for her culture, and the relevant Ministries promote cultural exports in close cooperation with the creative sectors .
The Working Group decided that especially entrepreneurship, clusters and networks, international marketing and promotion, structures promoting cultural exports and the knowledge base, international cultural cooperation as well as competitive legal operating environment should be developed.
The Programme will primarily make use of existing structures. Measures to be used fall into the following categories: programmes and sets of measures, project financing, export circles, joint initiatives and training, sectorial research and statistics, support network for cultural exports, and the general support system for the arts and culture.
In addition to the resources of the Ministries and other agencies represented in the Working Group, the entrepreneurship of creative sectors will be promoted through the different Structural Funds programmes. It is estimated that in total, some 228 million Euros will be allocated to the implementation of the Cultural Exports Programme between 2007 and 2011.
The Working Group has drawn up the Programme for Cultural Export Promotion 2007-2011. The vision of the Programme is the following:
Cultural exports will have grown into an acknowledged part of Finnish exports. The value of cultural exports will have at least tripled and the creative sectors will have made the structure of industry and commerce more varied. They will also have created new jobs. Culture will form a distinctively more pronounced part of Finland’s country image and brand. The economic well fare of individuals and groups working in cultural sectors will have improved through cultural exports.
The strategic objectives of cultural exports include: the role of culture as the foundation of well-being and success will be strengthened, cultural exports will be developed in a broad manner covering both commercial and non-commercial exports, the entrepreneurship in cultural sectors will improve, the public structures supporting cultural exports will be consolidated, their know-how will be improved and the knowledge-base on cultural sectors will be developed, Finland will be internationally recognised especially for her culture, and the relevant Ministries promote cultural exports in close cooperation with the creative sectors .
The Working Group decided that especially entrepreneurship, clusters and networks, international marketing and promotion, structures promoting cultural exports and the knowledge base, international cultural cooperation as well as competitive legal operating environment should be developed.
The Programme will primarily make use of existing structures. Measures to be used fall into the following categories: programmes and sets of measures, project financing, export circles, joint initiatives and training, sectorial research and statistics, support network for cultural exports, and the general support system for the arts and culture.
In addition to the resources of the Ministries and other agencies represented in the Working Group, the entrepreneurship of creative sectors will be promoted through the different Structural Funds programmes. It is estimated that in total, some 228 million Euros will be allocated to the implementation of the Cultural Exports Programme between 2007 and 2011.